Tips to design effective custom outdoor banners

Banners are an essential tool for your marketing campaign. It might not seem like that, since internet is what everyone seems to talk about, but it is still important. When you choose a Banner Printing Company in Chicago, you might find many options on how to design one. But you need to be sure that the design you choose is the one that suits your business the best and that will definitely attract the people’s eyes. So, here are some tips to design effective custom outdoor banners.

Matching colors

The type of color you choose to use on your banner is important. Since Chicago is a huge city with many people and many businesses as well, you need to make sure that the color of your banner has a psychological effect on the viewer’s mentality.

With the right color, you will be able to convey the message that suits your product the best. Sometimes pictures or images say more than the words. And with the color election, you can be sending a message to the people that look your banner.

Fonts

When people are walking down the street, you probably have a split of a second to catch their attention and look and read what is in your banner. That is why you need to make sure you choose the right font. By that, we mean that the font you choose needs to be readable for everyone. It will be a waste of time if you decide on a font that seems beautiful and creative, but is hard to read. The normal pedestrian will perhaps look at your banner for a second, but then forget it, since they won’t understand what is written on it. The size of the fonts matters and need to also be balanced with the size of the image.

Focal point

The ultimate design of your banner is up to your hands. You will be the one that decides what is in the banner and what is left out. But it is important to always listen to the advice of the Banner Printing Company in Chicago that you have chosen. When you try sometimes to make your banner visible and attractive, you might add a lot of things, and the banner might lose its focal point.

For an effective custom outdoor banner, you need to define a clear focal point that should be highlighted. This point can be either the text, the background color or the image. You decide what will stand out the most, and what is the message you want to give.

Size

Then, we reached the last point, the size of your banner. Of course, the bigger the sign, the most attention it can get. But it is not the only thing that matters in your banner design. You need to pay attention to all the things to not only rely on the size of your banner, but be sure that even if it is not that big, it will make people look at it. Everything needs to match in your banner, the size, the fonts, the colors, the graphics. If all looks harmonized, then, people will notice it, and will be interested in buying your product or service.

High-quality graphics and photos

So, you’ve decided about the message, the size and font of your banner. Furthermore, you have chosen what the focal point of your outdoor banner will be, and that is the graphic. If you want your banner to succeed and catch many people’s eye around the street, or where it is placed, your pictures and photos need to be in full color and be of high-quality.

When choosing a banner printing in Chicago, you need to ask if the images are going to have the standard you are looking for. The higher the quality is, the more your banner will draw attention to it. Plus, even if the image is not the main focal point, it can help reinforce the message and/or communicate an emotion without too much text.

Location

Something good about custom outdoor banners is that you can place it where you need it the most. Banners are not a permanent sign, so you can change their location according to the results you see. This said, knowing where to put is important for you’re the success of the banner. If you place your banner in a place that many people do not normally walk, and is rather silence, you will for sure fail. No one will look at it, and the whole message and marketing campaign may get loss. So, before even placing it, you need to make research on your public target. You know where they walk the most and which places they concur. By knowing these facts, you can locate a place that will for sure be full of potential leads and clients. Furthermore, you can also choose to place your banners in the most famous locations in Chicago, it will for sure attract people.

So, always design wisely!

Always make sure to make the most out of your banners. If you are already investing in one of them, you need to make sure that the design and all factors it involves, will get paid. You want your business to get recognized by it and get more and more clients. So, design one that will achieve this goal. Follow this advice and you will definitely get one. Plus, having the help of a good Banner Printing in Chicago is also a great help.

How useful are the banners for your business?

You want to start a successful marketing campaign for your business. So, where to start it from? It is an interesting question, since every business needs advertisement to grow, attract some customers and stand out from their competition. There are many tools and paths to use and follow when starting a campaign for that purpose. You will find that nowadays the internet-driven ones are the most popular. Yet they are not the only ones. We cannot sleep on the fact that banners continue to be an important part of your marketing campaign. Then, how useful are the banners for your business? Here we present you some benefits that will make you go hire a Banner Printing Company in Chicago right now.

It creates brand awareness

With a strategically designed and placed banner, it is for sure that you will catch everyone’s eyes to your business. So, how does brand awareness work? Well, branding is the way consumers perceive your company, product or service. So, you know that you have to make your customers think of your business when they are thinking about a product or service.

With a strong brand awareness, you will achieve that. As we said it before, if you have your banner placed in a strategically spot, everyone will always look at it when they walk through it. It will help position your brand into their heads.

It is reusable

What is better for your business’ budget than being able to not spend more money but to use your banner as many times as you want? Well, with a banner you can achieve that. This is especially targeted for small business with not too big budgets. With a good and well-designed banner, you can reuse your banner for many things, social gatherings, trade shows, etc.

It doesn’t get tiring to look at

When you have designed a good banner, people will not get bored with it after watching over and over again. Of course, it needs to be well-designed and eye-catching (but not too much to disturbed people). Especially, in a city like Chicago, where many companies might be using one, you need to make sure your banner is memorable.

If you are still unsure about how to design them, you can always hire a Banner Printing Company Chicago. You can leave it in the hands of an expert, and they will come up that suits perfectly your business and your product or service.

It is sustainable

With a well-designed banner, you can reinforce your company’s good image. So, it is just a matter to decide where you can place it. And actually, the good thing about banners is that wherever you place it, it can work, it can sustain by its own. If you place it in a high-traffic part of Chicago city, like the Walk Through Millennium Park, let’s say, you have really high chances of customers to see it, and your rankings will increase. Plus, it can be placed in semi-permanent locations to influence on several customers.

It saves budget-money

When you plan a marketing campaign, you need to distribute some money especially for it. After all, if you want your business to get known, you need to invest on it. You can choose any kind of advertising media there is to achieve that. However, keep in mind that the more advanced the advertising media is, the more expensive the cost of production will be as well.

Always remember that the use of banners is one of the cheapest methods of advertising. And that’s not because it doesn’t work. It does work. You can decide where to place it, and you can be sure that people will at least take a glance at it when walking down the avenue.

It is memorable

Once you have created brand awareness, you also want your service or product to stay within the people’s thought for a long time. Almost like a business card in Chicago, you want your business to speak by itself and stick with people. So, for example, if someone looks for a certain product they need, they need to recall your company’s name as well. By placing a banner where they can see it every day, you will achieve this. Then, do not forget to also put your business address and contact details in the banner. You will be facilitating the means of reaching you to your potential customers. Make your business into a more personal one.

Ready to choose a banner?

So, do not think of the banner as an old-fashioned way to advertise your brand. If used well, it is an excellent tool to use that will help your business get more customers. Only think about the placement, simplicity, visibility and quality when designing a banner, and it will turn into a specific marketing tool.

7 tips for your next business card design

A business card is a small-printed card that carries your business details, among those are the name, any contact details and the brand logo. We always remark on the importance of a well-designed business card because nowadays, it has turned into a part of your branding and how you introduce your business to the market. Everyone wants their business card to stand out among the rest. So, when you go to a Business Card Printing in Chicago, we are sure that it is what you ask the printing service to do in the design. If you want to make your business card catch everyone’s attention, there are certain things you need to follow. Here we present you 7 tips for your next business card design.

1. Choose the size and color that suits you best

In a city like Chicago, there’s no need to tell the many number of companies that seeks to get more clients. So, choosing the right size and color is always a key part of the design process. You need to be sure about these things, since they have to identify you and your business.

Of course, you can pick a traditional rectangular business card, it also works. But you can also start considering other sizes and shapes for your card, if that is what suits you the best.

2. Keep it simple

So, you have chosen your size and color, now you’ll want to start filling your card with things that attracts everyone’s attention. But remember this: The less, the better. Do not try to overwhelm your business card with tones of information or with extravagant designs and color and shapes. You might end up confusing the people that receive the card. Then, always try to put the necessary and choose wisely.

3. Make sure the text is readable

You have decided what information you want your business card to include. So, you ask the Business Card Printing Chicago to print it for you. But then you realized that the information is hard to read and understand. You may have chosen the wrong fonts or letter size.

When designing a card or asking a printing service to do it for you, always make sure the text is at least 8 pt, and it has a clear format. Emphasize what needs to stand out among the rest of information, and make sure the font you pick is good enough to understand it.

4. Add your social media

With the arrival of the digital world, you also need to update yourself to it. Do not take it for granted that all you need on your business card is just a telephone number and an e-mail address. Social media can help you reach new clients from everywhere. So, always include them on your card. And if you don’t have any of them, well, start using them right now.

5. Avoid using borders

When the card designing is taking process, some things might just look good while they are on the screen. Once it is printed, it may not just look the way you thought.

So, sometimes when business cards have borders, when printed, they may have some “lop-sided” edges that can ruin the entire structure of the card. It is better to avoid these possible mistakes, and design them without borders.

6. Add your logo

One of the things that the people will first notice is the visual elements of the business card. You need to make sure you have a very attractive and appealing logo that totally identifies you and your business. Likewise, do not underestimate the importance of graphics on the card. Choose wisely where to place your logo. So, once you have their attention, they will also think of you when they need your services.

7. Consider special finishes

Now, once you have chosen the right size, color, information and any other element, you can consider using some “special effects” that can benefit your business card design strategy. This might add an extra something to your card, and can make people really remember you. There any many ways of doing.

For example, there is embossing (it creates a three-dimensional relief), letterpressing (it pushes the paper down, like some kind of engravement) or foil stamping (to give an effect that the card is shining), just to mention some of them. You can always ask your Business Card Printing in Chicago, and what they have to offer you.

What types of brochure are the most popular?

One of the popular ways for advertising your company is through brochures. They are an effective and efficient way to reach your potential customers. In contrast to the flyer or the poster, brochures have a more personal approach with your clients because they can interact with them. Furthermore, brochures are a useful way to access to information about the products or services you offer. Then, it is not only the brochure by itself, but it is important to learn to choose the right structure for your brochure, the one that serves more for your marketing purpose. Brochures can come in any size, and there are many options available. So, what types of brochures are the most popular for your business?

A bi-fold brochure

This type of brochure is the one where a flat sheet fold in two. It is one of the simplest yet more popular ones. You can choose this popular brochure if you want to tell a story, since you can introduce the main idea on the cover, then provide more specific details on the inside. So, it is a great option if you are introducing a new product into the market.

A tri-fold brochure

With this brochure, you divide the sheet of paper into three. As it is folded into more times, there is usually slightly less space for any kind of content. However, it is still a nice choice for your business. One of the advantages is that it is transportable size, so once you give it to a client, there is less chance for them to throw it after receiving it.

A gate fold brochure

Though not as popular as the previous ones mentioned, it is still an interesting option to convey a message. For this type of brochure, you divide the page into one large panel, and then make two smaller panels that are half the size of the larger panel. The name is because of the two smaller panels, that gives the impression of small gates. As it is a little more difficult type of brochure to do, it can make your brochures look more luxury. You can add a lot of catchy images with innovative text on the inside of the panel. So, it gives an effect of surprise once opened.

A Z fold brochure

This is another type of popular form of brochure. It is similar to the tri-fold brochure, due to its three panels. However, there is a difference in the final structure. The panels are folded in the shape of an accordion. One of the advantages of these brochures is that it seems divided into three different parts, and you can put the information you want in each of them, always with the element of surprise because of the way it is folded.

Therefore, brochures are a very popular way to advertise your business in Chicago or in any part of the world. Then, you need to make sure to hire a good Brochure printing in Chicago to design and print them in the correct way. There are many types of possibilities, and the one you choose will depend on what kind of information you want to convey and how it is your marketing campaign. A good Brochure printing Chicago will always help you decide what will work best for your business.

What are some common printing errors to avoid?

When you finish a project, the next thing you are going to do is print it. This printing process involves some steps in order to have an excellent quality product. And you do need to follow these steps to avoid mistakes that could cost you not only time but money. So, before you order any printing, you need to be aware of the possible mistakes you could fall into, for you to avoid them on time. It is much better to be forewarned. Then, here we will answer you this important question: What are some common printing errors to avoid?

Not using images that convert to CMYK

An important fact when it comes to designing is that all of our images in the computer always use the RGB (red, green and blue).

We might not notice the difference at first, but any printing machine always uses CMYK (cyan, magenta, yellow and black).

So, we can design under certain type of colors in the designing programs, but once printed, it won’t look the same. So, we need to make sure that any images we have used can be converted to CMYK.

An inadequate bleed

In printing, bleed refers to the part of the printing that goes beyond the edge of where the sheet will be trimmed. This aspect is important because it refers to the actual dimensions of your document. So, when used properly, you can avoid strips of white paper on the edges of your print. For that matter, it is always important to remember to allow enough bleed when designing (it could be approximately 3 mm in normal formats; if bigger, you can add more). Keep this common mistake always in mind. Because when your design has a full bleed, it can cause delay in the printing service.

Spelling errors

Spelling errors are part of our lives, since we have made one at least once. However, when you are doing some printed material for your business, you cannot let these mistakes happen to you.

When a poster or a business card have these errors, they may look unprofessional and could damage your business’ image. We have to keep an eye open to check any kind of spelling error before printing.

Saving images as color when they are black and white

Sometimes we can include some black and white images in our posters. But when saving the file to print it, we forgot to save it that way, and we save it as color images. This is a big mistake, since during the printing process, they may receive color and the whole design can get ruined. So, always make sure you have properly identified each image, and save it under the correct format. You can always talk it with the Printing Company in Houston to avoid these mistakes.

Using the wrong printing company

This may sound not clear at first, but if you pick the wrong printing company, your whole work can get affected. We know that there are many printing companies in the city of Houston. But they are not all professional. You need to be sure that the Printing Company services in Houston you picked is one of the best ones.

Always try to make an informed decision, and try to research about their backgrounds and positive reviews about past services. This will avoid you some uncomfortable situations, and you will have your printing products in high quality.

The Importance Of Brochure Printing As A Marketing Tool

Given the fact that the online marketing tools have surrounded the whole marketing world, most people tend to think that they are the only effective tool to promote a business marketing campaign with success. However, they could not be more wrong. The printed material still remains as one of the best ways to promote and advertise your brand or company. One of the most effective and useful material is the brochure. Through a well-designed brochure you can achieve many things for your company. So, here we highlight the importance of brochure printing as a marketing tool.

A low-cost tool

One of the good things that brochures have is that they can be very low-cost. So, depending on your business’ budget, you can choose the type of brochure you want, and it can really begin boosting your marketing efforts. With a single brochure, you can give to anyone some printed information that can promote your types of products and services.

Besides, you can manage the prices according to the information given by a good brochure printing Chicago. These printing companies can help you with the designing and printing of your brochure at very affordable costs. Then, it will definitely help promote your business at low costs.

A catchy source of information

We have discussed how important it is the brochure for the budget of a business. But this is not the only important fact. Through a brochure you can sometimes get more attention than any other type of marketing tools.

As it is a physical advertise, people will have it in their hands and interact with it. Once they have it, according to the design, it can catch their eyes immediately. And, what is best, is that they have it at their hand at any time.

Furthermore, there are many brochure ideas for you to design according to what you like the most and what your business needs. And you don’t have to stress out if you cannot design it by yourself. You can ask for help to a Brochure Printing in Chicago. They have many ideas where to choose. And once it is printed, a good advantage of a brochure is that it is a small and portable type of advertisement. It can be carried anywhere, and you can deliver it anywhere. Brochures can help build your business’ credibility and get you more clients. So, the importance of a brochure printing is more than right for any kind of marketing campaign.

Our Best Tips For Brochure Printing

Believe it or not, brochures have become an important and useful tool for a business’ marketing campaign. Through a brochure you can educate your target audience about your company, and the type of product or service you offer. A well-designed brochure will catch the person’s eye and can turn them into a loyal customer. As everything in this marketing industry, there are many types of brochure ideas according to what you want for your business. The key is to learn how to pick the best ones that look high-quality for the sake of your campaign. So, here are our best tips for brochure printing.

1. Have the purpose clear

Before you begin designing a brochure by yourself or hiring a Brochure Printing Chicago to do it for you, you need to have your objectives clear. This will help the design of your brochure to have a clear message that can appeal to your target audience.

Maybe you can ask some clients what they think a brochure need to include, and use their ideas for it. It is important to know where you are heading to with your brochure. In this way, you will also know what information you should include and what images will work best with the purpose you have set for your brochure. Always have a definite goal.

2. Be Innovative in the design

One of the most important factors that can make your brochure stand out from the rest is that it is innovative and original. Of course, you can get inspiration and take a look at what your competitors are doing. But always try to keep it as innovative as you can. Try to convey all the information you want in an easy way for any person who wants to read it.

3. Look for a whole-packed Printing Company

As we stated before, the design of your brochure is important for your business marketing campaign. However, it is not the only thing that matters when it comes to hiring a Brochure Printing in Chicago.

You also need to look for a printing company that can offer you a high-quality brochure, and that it is willing to answer any doubts and share all the process with you. A key part of the selection of a good Printing Company is the customer-client relationship. They need to be open to a free conversation with you. It is better if they can always keep you on the look throughout the whole process. 

When you know what is happening with your brochure in all stages, you will feel better and not anxious about the final results of the brochure. If the company you are thinking of hiring does not offer you this kind of relationship, then, it is not worth it. 

Keep in mind that you are investing your company’s budget into hiring the best Printing Company in the market to desing your brochure. And this brochure is not only a piece of paper, but a tool that will drawn many future clients into your business. So, always look for the best Printing Company in Chicago. And never be afraid to ask what services they offer. 

4. Select the right paper

This is something you can rely on your Brochure Printing Company. Perhaps you might not be aware of how important it is to select the right kind of paper. The right one can add quality to the final look of your brochure. So, always ask for the best at the printing company.

5. Use the right images

A key part of any brochure is the pictures and images you add to the final design. They need to be catchy and well-selected to catch the people’s eye.

Most of the time, people tend to read a brochure because the picture has caught all their attention at first. So, you need to be careful about the kind of images you will use in your brochure. Also, do not exagerate and fill every gap of the brochure with images just because it is free. You need to be conscious about what image you are including and why it is been included.

For this purpose, you will need to rely on the goal your company have on the brochure. In this way, you will select the appropiate images for your brochure and it will catch many people’s eyes.

6. Use the right language

Sometimes, in your efforts to create the best brochure with the most innovative and informative content, you might end up filling all your brochure with a good deal of information that might not end up been that appealing to the public. So, always remember that in some cases the simple ideas are the best. When to know that something is enough? If you have found a great Brochure Printing in Chicago, they will help you with the design and the right quantity of information to include.

7. Put readers first

You might have in mind many incredible ideas for our brochure design. Many designs, colors, images and information. However, there is one thing that you should always keep in mind: Your readers always come first. By this statement we mean that it is always important to put their needs in the first place.

Before deciding what to include or not in your brochure, you need to study the market and learn what your public target likes the most. When you do this, you will find that your brochure printing will come more appealing to their eyes, and they will feel a connection to your brochure, and thus, your business.

8. Give importance to the Print Bleed

This is something most people tend to overlook, but it is important when the final product comes to life: The Bleed of the printing work. Always remember to leave a space beyond the chosen page borders for bleeding. This is key to have a good brochure design, since it will help you cover any movement of paper while it is printing, and it will minimize any type of errors in the design.

Then, here we have given you our best tips for Brochure Printing in Chicago. It is important you always remember them. In this way you will have an excellent final result in your Brochure and in your marketing campaign. Any kind of tip is good only if you put it into practice. So, take them into consideration and get the best brochure for your business.

5 Tips To Organizing A Successful Opening Day

Let’s picture this image. You are in Chicago, and you have already established everything to begin with your new business. Now, the next step is to focus on having a successful opening day. This event is very important because the way it results will set the tone for your business’s future success. To achieve it, you need to have a well-planned strategy. So, here we give you 5 tips to organizing a successful opening day.

1. Advertise it as much as you can

One of the things you need to take into account is that for your opening day to be successful, you will need to have a crowd of people that will assist to the event. You need to advertise using every media you know.

For example, you can begin by hiring a Banner Printing Chicago. Their printing services are very useful even before your business grand day. With a proper banner and brochures, you can get the people to know that there will be an event they can assist, and draw their attention towards it.

2. Be ready for any mistakes with a plan B

Even when we want our event to come out as perfectly as we picture it in our thoughts, this won’t happen. Whether we want it or not, something will always fail. The difference strikes in the part that you need to always be ready for these situations and come up with a plan B. It is not a matter of being pessimistic, saying that something will fail, but being rather pragmatic and instead of crying for that mistake, giving it a perfect solution and start again.

3. Be ready to give business cards and coupon

The fact that you need to hire a Business Card Printing Chicago or just a Printing Services should not come as a surprise. First of all, once the people have arrived to your opening service, you need to give them something, like business cards, to make them remember about you and your company. You need to do it for them not to forget where they were a couple of days after.

Furthermore, once your opening day is over, you also want this people to return a second time. The strategy to achieve this is through a coupon. It serves as an incentive to inspire your customers to visit you again. Both are useful ways to drag people again into your business.

4. Be sure to have an effective staff

Something that always makes people return to one place is because the customers’ attention was on point. If they feel they are being treated with courtesy and kindness, they will definitely return to ask for the products or services you offered on your opening day. This is shown through this first day of attention. Most customers will know how you treat them through this first day. It will set the tone for your business. So, always make sure your staff is well-trained and will give a great first impression to any person in the event.

5. Collect contact information

An important thing to remember is that on the opening day, you need to start thinking in creating a long-term relationship with every person that assist to your opening day. The fact is that long-term and loyal customers is what most times sustains the business. For that, you need to build this relationship. How so? Well, in the opening day you can ask through cards or brochures for certain information like their names and emails.

Once you have this basic information, and the event is done. You can keep contacting them and offering your service any time you want. You will make them interested in what you offer, and they will remember you. Besides, you can create in your customer a sense of loyalty that will be beneficial to your business in the long run.