How colors affect your Banner Design more than you think

How colors affect your Banner Design more than you think

How colors affect your Banner Design more than you think

Back then, when technology was not as developed as now, the only colors the banners had, were black and white. So, the design was limited by how much someone could do with only two colors. However, since the progress of technology, it was possible to include a whole rainbow of colors in any banner design. Nowadays, many people choose to advertise with color banners. And this election is because of their proven results. We cannot deny the impact of colors for the marketing industry, and even more the way our possible clients can act due to certain color elections. So, we want to show you how colors affect your Banner Design more than you think.

Do colors influence consumer behavior?

To begin with, it has been proven that the color you choose not only for your banner, but for your entire brand, can deeply affect the way people will respond towards it. It is extremely important to choose the right colors for your brand.

For example, if you open a company in Chicago that sells candies, you should not use yellow or green for any kind of promotional items. It is better to choose red, since it is a color that anyone can associate with sweetness. The type of color can trigger different responses into people. 

How colors affect your Banner Design more than you think influence behavior

Some researches have found that the color red can encourage people to buy more. Meanwhile, colors associated with blue tones, make people become more thoughtful and budget-conscious when deciding to buy something.

Banners and colors

How colors affect your Banner Design more than you think banners and colors

As a Banner Printing Chicago, we know that banners give your company a wide range of exposure, even more if placed outside. A banner can be used in any sort of events, like meetings, ferias, openings, conferences, and so on.

So, your company’s message will be exposed to many prospect clients. You expect to have a maximum exposure and to attract people’s eyes. But not only that. What you need to look is to transform those views into sales.

Keep in mind that some colors evoke different emotions in people. The color you choose needs to be in tone with your logo, your brand, your company’s identity, and the result you expect from the viewers.

For instance, let’s mention some colors that can help you gain attention from people. In case of color yellow, it is perfect to grabs people’s attention. So, if you want to first catch their attention, you’d better pick this color. But you have already grabbed their attention, now you want them to buy, not only see. For that, you can also use color orange. This will create a subconscious call-to-action. They will feel the need to buy. And not only that, but they can also associate it with affordability.

Color contrast in banners

Once you have chosen the color you will use for your banner, one that matches the whole company’s identity, it is also important to talk about contrasts. Online banner printing services recommend that in any type of advertisement, you need to consider certain things that stand out more than others. A contrast is used to emphasize important information you want people to notice. It is a great way to help consumers distinguish the different elements that appear on the banner. So, when you design and pick certain colors, you need to add color contrast for it to be a completely effective marketing tool.

Let’s take for example a banner advertisement you have designed whose main color is blue background. And you want to add a type of button to place the telephone number or any other important contact information. But you decide to give it a dark blue color. Will the people be able to notice it? No, it will be difficult for them to read it.

To fix that problem, you could decide to use a yellow or orange button. These two colors can create a deep color contrast. Besides, the users will be able to discern between elements, and find which one is the most important information.

How colors affect your Banner Design more than you think color contrast

On the other hand, you need to learn to moderate your color contrast and only pick the necessary ones. There might be situations in which you have understood the importance of color contrast. But you decide to use it in every part of your banner. Then, a person might get confused and overwhelmed about your banner. Learn to distribute well the colors. If it makes too difficult for you, the good online banner printing services can help you to choose the right colors and to know when to apply the perfect color contrast.

Think of your brand too

While it is important to sell, in order to increase revenues and your company’s budget, you also need to think in your brand and which industry you belong to. This has to do much more with the color of your logo. However, while designing your banner, that has to match with the type of logo you have, any good banner printing in Chicago will know which colors to use. For example, the colors green, blue and white represent trust and security, and can be used with companies that want to evoke a relaxed feeling.

So, the color you choose for your banner will for sure impact on your viewers. Depend on the type of response you want to get; you choose the colors. Of course, if still need help, you can ask any professional printing service. The best professionals are aware of the psychology behind colors, and will know which one to use.

Benefits of Hiring a Professional Flyer Printing Service

Benefits of Hiring a Professional Flyer Printing Service

Benefits of Hiring a Professional Flyer Printing Service

One of the main goals every business target is to design the right marketing strategy that will definitely boost its sales. After all, what are company wants is to advertise its products and services through all media it can. But these media need to be effective and show real results. For this purpose, flyer drops have been considered to be an excellent option. A well-designed flyer are cost-effective ways of spreading your brand message. Plus, they are perfect for events, store openings. Likewise, they can easily complement all kinds of digital marketing. So, if they are such a good marketing tool, it is advisable to hire a professional Flyer Printing Houston with experience that can get the best out of your flyers. Here, we will show you the benefits of hiring a professional Flyer Printing Service in a city like Houston.

A full-service company

When you decide to hire the help of a professional flyer printing, be sure that they will take care of all the essential components to design a great flyer. Working with experienced experts is highly convenient.

Perhaps if you decide to do it by your own, you find out that the ideas are not as fluent as you think. You find yourself spending more time thinking about what to design, what colors do you need, what text can you write, than actually designing a flyer. It can take a lot of your time, that, otherwise, can be invested into other things for your company. So, to avoid the waste of time, you can trust a printing service provider.

Benefits of Hiring a Professional Flyer Printing Service full-service company

Be sure that if you have chosen the best, they will invest their times into designing the perfect flyer that matches your company’s theme. Likewise, it will not only create the design and content, the printing service will print the flyer according to your standards.

The best quality

A professional Flyer Printing in Houston will not only focus on designing something fast for you. Yes, timing is essential. But that does not mean that it will not focus in maintaining the quality of the prints. Any good company is equipped with the latest technologies and tools. So, every flyer will meet its required standards. It is not only all about quantity, but also quality. After all, the quality of your flyers, once handed to people, can also say a lot about the quality of the products or services you offer. Then, it is important to maintain and achieve the quality needed.

An excellent customer service

Benefits of Hiring a Professional Flyer Printing Service customer service

Any good printing company is known for providing an excellent customer service. When you are looking for a professional flyer printing service, you expect to find one where you can trust with all your issues, everything you expect your flyer to have.

Likewise, you want to know what is happening with your design, and how it is going. Only professional printing services will meet your expectations. They are accessible 24/7, through phone or e-mail. In case you have any concern or complaint about the flyer, or you want something to be changed, they will listen to you carefully, and try to meet your goals.

A printing company is aware of how important these flyers are, and how much you have invested in them. So, you can be sure to trust them your printing materials, and expect to be completely satisfied.

A consistent color

In our quality printing company Houston, we always emphasize the importance of color and how it plays a major role to attract the attention of customers. This same importance goes with the making of good flyers. Just think about the flyer design you have imagined. You have picked the right design and the precise colors. So, now it is time to print it. If you have decided to do it by yourself, you will soon realize how the final product is not what you had in mind. Your flyer color might not look the same. And this can influence the marketing campaign.

In order to avoid that, it is better to have the help of a quality printing company in Houston. With your regular office printer, you won’t get the colors you want. These machines have a limited choice of colors. On the other hand, a professional service will have a professional equipment that can offer you a flyer with bright colors and designs. You need to make sure that your flyers have a high-quality graphics and consistent colors.

Speed in service

Let’s think for a moment that you still think of doing it by yourself. You think you can print your flyer to “avoid an extra cost of money and time”. Well, let us tell you that it is not entirely right. You won’t be saving time since office printers cannot print as fast as you expect. They can only handle a limited number of printing. Plus, if you force your printer to work as a professional one, it might break down, thus, costing you money to repair it.

This is not the scenario with a sophisticated printer of a quality printing company. These printers can complete the job in no time and with the quality you expect. Even if you have a deadline, a professional flyer printing service can deliver your flyers just on time. So, better avoid an extra cost of money and time with the help of a professional flyer service.

Benefits of Hiring a Professional Flyer Printing Service speed in service

Try with professional services!

Flyers can do a lot for your company. They are still an essential part of your brand. And when you want to design one, you are looking to connect with the readers, and establish a relationship with them. Likewise, remember that these flyers can be the first contact any people have with your company. So, be sure that they hand the right message. For that, it is better to hire professional flyer printing services. Ask for the best, to get the best results.

Reasons Business Cards Still Matter

Reasons Business Cards Still Matter

Reasons Business Cards Still Matter

Given that we are living in a world full of digital tools, we cannot stop wondering about the many innovations each year brings in terms of technology. There are many things, like mailing, signing contracts, attending meetings, that have become digital, all through the network. In spite of this fact, there is one thing that digital tools will not be able to fully replace for now: Business Cards. Though you might think that they won’t matter anymore, since most of our business stuff can be run online, it is a mistake. With a business card printing Chicago, you have a tool that you can certainly carry with you every time you get in touch with a potential client. So, here are 5 reasons business cards still matter.

It gives a more personal approach

Yes, technology has solved many problems for us, and has even replaced some things we used to do in person. For example, in a city like Chicago, we have managed to contact many people through the internet and email them our information.

However, even if that is a great advantage for us, it is still different from the normal way to get together with a client. It can feel extremely impersonal.

Though you can talk with someone through a phone or an email, it will never be the same, as engaging in an actual conversation with an eye contact with the client. This creates a more personal bond with the business. 

Reasons Business Cards Still Matter personal approach

And this is where business cards printing in Chicago plays its part. When you encounter someone, a business card might be really useful to enforce that connection among the person and your company. It will make you memorable towards your client.

It shows the first impression

The first impression of someone could define a long-term relationship with your company. When you meet with someone who is a potential partner or client, you need to have a good first impression and become memorable to them. So, you can achieve this with the right business card. Through this, you can show what is your vision, and how your company organizes. Besides, you need to give them something to remember you. There is the chance that the person might forget about your business the next day. But if you give them your business card, they will have a present object to remember you.

It is an effective marketing tool

Reasons Business Cards Still Matter marketing tool

Though a business card is very useful to give a good first impression, it is not the only thing it can achieve. You can also use your business card to showcase your brand and represent you.

While digital marketing tools are in vogue, it can be difficult to advertise your brand online. You cannot look at the person who is checking your page.

When you engage in a face-to-face conversation with someone, the chances are higher, since you can really see them. And your business cards become a great opportunity to make a connection with your future clients. 

Yes, a Banner Printing Chicago also work to help advertise your company, but with business cards, you can get a different approach. They are especially helpful when you assist business conferences, trade shows, meetings or exhibitions.

It shows that you are prepared and organized

When choosing to use these Printing Services Chicago, you can show everybody that your business is a prepared and organized company for them to trust you. So, let’s imagine something. You are the potential client, and you meet with two persons that you are thinking of working with or purchasing their products or services. Then, you ask for their contact information, but one of them is having trouble finding a pen and paper to write it down for you. Meanwhile, the other one just hand you their business card. Which one would you think is well-prepared for any situation? Of course, the one with the business card. Likewise, by showing you your card, you can give a little glimpse on what your printing services look like. It is a win-win situation.

It is culturally acceptable

Since one goal for any company is to expand its boundaries and work with every type of people from anywhere, culture is a topic you will definitely encounter. So, something to have in mind is that all culture traditions and practices are different.

For that, it can be difficult to determine which action to take to create a great connection with clients all over the world. But there is something that serves as a universal presentation letter: Business cards. You can never go wrong with them. Because no matter what culture, a business card is a type of etiquette to introduce yourself. It works as a universal language to let people know about your products, services and ways to contact you. 

Reasons Business Cards Still Matter culturally acceptable

Just remember that every card is handed different according to the country. In some places like Japan, you should give it with two hands. Or, for example, in Hong Kong, you need to offer your business card, if the other person has done the same. Otherwise, it can be considered as you don’t want the business partnership. Well, no matter which country, business cards do work.

It shows legitimacy

As we have pointed out before, a client’s trust is extremely important, especially if you have a business. With a well-designed business card Chicago, you can earn your client’s trust as they will have something physical to associate with you. A well-designed webpage is essential for your business, that is for sure. But after all, it is something digital that they cannot take with them or just touch them. With a business card, they will have a physical souvenir to remember you whenever they want. Likewise, any business card has contact information. This is also important since it can give your clients a feeling of “safety”. They will always have something to contact you in case they need it. While internet and social media sites are important, people do not have internet connection at all time. Meanwhile, they can carry a business card to any place they can. It will give your business a sense of legitimacy and seriousness.

It is simple and effective

Reasons Business Cards Still Matter simple and effective

Business cards are simply described as essential pieces of paper/cardboard with all the information written in them. If you give them a chance to still include them into your marketing tool, you will notice how they can do more than present you, but create connections. You just need to hand them to any person, and they will have it forever with them.

Furthermore, due to their small size, they are portable. You can carry business cards in Chicago anywhere and just in inside your wallet. As we all now with this saying, “Good things come in small packages”. This same applies to cards. Plus, since its size is small, the amount of information is also precise. So, people won’t get bored at reading it. It will only take them a few seconds to take a look at it.

Design the best business card!

So, yes, business cards are still here with us this year. As we have seen, it is not something from the past. Everything does not need to be digitalized. The human interaction is still important to build relationships with your clients, and make your business more recognizable. A business card can do it for you, and serve as a great marketing tool. Then, be sure to design the right one, that contain the right information.

Ways to reach your customers in 2021 with Printing media

Ways to reach your customers in 2021 with Printing media

Ways to reach your customers in 2021 with Printing media

Yes, the digital marketing has become the number one priority for many businesses. Since the outburst of the internet, many people have migrated to the digital world, where you can seem to find almost anything. Furthermore, in today’s world, where we require to social distancing and remote offices, sometimes we do not give real importance to create a real physical link between people. And let us tell you, that it is important. How you can do that? Through all types of printing media. This is what some people might call “old school”, but it is useful. After all, the internet is oversaturated with digital marketing ads, that print ads can put you ahead of the competition and provide you long-lasting marketing assets. So, our Printing Services Houston and everywhere are still here to help you. You just need to locate the right type of print product in Houston or any other city like Chicago or Miami, that people will want to read. Here we present you ways to reach your customers in 2021 with Printing media.

Brochures

Some people remember a company better when they have something physical to read. By that, we mean, that people get surrounded everyday with internet ads and information and posts. Yes, they are still important. But when they have a brochure in their hands, it is something they can read anytime they want.

With the right Business Brochure in Chicago, you can certainly attract people and make lasting impressions. Perhaps they might give it a quick look at the beginning. But the good thing is that whenever they want, they will certainly come back to your brochure to learn more about your products or services in detail.

Ways to reach your customers in 2021 with Printing media brochures

And what is best, they can even pass it along and refer a friend. Likewise, brochures are efficient and budget-saving. They can adapt to any situation and can include the information you need it to have.

Flyers

In contrast to the brochures, the flyers are different since they content less but precise information. Plus, they are very versatile, and you can hand them anywhere. It is still one of the greatest forms of marketing for businesses and events. Since they are small and do not have a lot of information, the person who receives it can give it a small look, and understand what you are offering. Likewise, if you go to the right flyer printing in Houston, you can get the best design that will attract the attention of people just at first sight.

Custom Die-Cut Print Products

Ways to reach your customers in 2021 with Printing media custom die-cut

Well, you have your brochure or flyer already in mind to be design. It has the right brand logo with the proper colors to catch people’s attention. You have created the perfect design, and it contains the right information, so that anyone can get to contact with you in case they want.

But what can you do to really stand out from the rest and let your brand speak for itself? Through die-cutting. While there are many companies that only focus on the graphic design, colors and text of their print campaigns, the truth is that in Houston you’ll need more than that. Giving a unique shape to your print product is innovative and fun.

Sometimes the overused square or rectangle sizing of your brochure can bore people. But with a unique die-cut shape, you will see how it stands out from the rest. The shapes are different, and you can decide on it according to your type of brand. There are no limitations.

Banners

While internet ads can be a great way to advertise your business, people are not always on their phones or laptops. They also go outside, and walk on the streets, through bus stations, streets, or they might even go to certain events or meetings. How can you make sure they will see your business there as well? Banners are the solution for that problem. Let’s imagine Chicago for one second. We already know how chaotic and crowded the city of Chicago is. So, you need banners that can catch people’s eyes in a matter of seconds. Take for example the number of people who goes to the Art Institute of Chicago every day, or just walk near it. A banner place there can give a great way to reach more possible customers. Of course, this has to be well-designed, with the sole purpose of making people turn their heads when walking by. To achieve that, you can ask for the help of a Banner Printing Chicago, since they have great designers that know what works best for your banner. Plus, it is a cost-effective way to advertise your company, too.

Postcards

Another good way to show off your brand is through personalized postcards. This has shown to be powerful tools with high response rates. Actually, according to the Data & Marketing Association, direct mail like custom postcards have a response rate of 4.4 %, which is higher than just email, with only 0.12 %. So, if you though that direct mail marketing was something from the past, think it twice.

Postcard printing can make it happen. Just because it is a printed media doesn’t mean it is still effective to include it into your marketing campaign. It can work just as well as flyers and brochures, and you can mail it or handed out anywhere. As we were mentioning, postcards are tangible. 

Ways to reach your customers in 2021 with Printing media postcards

And, even with all the internet trend that surrounds us, people appreciate even more to receive something and hold it. Plus, postcards also can include sections where you can write your message. Likewise, for example, if you choose a postcard printing in Miami, you can use it to promote special offers or introduce new products or services.

Business Cards

As any other marketing tool, one that has proven to be really effective, and not at all old-dated, is the business card. With this tool, you can provide useful information about your business in just a small paper. Plus, when you meet with a person, one of the first things you can give it to them, is a business card. So, basically, it will be the first impression to your customer of your business. The business card printing in Chicago is a good marketing strategy that will show off your business’ status, if done correctly. Likewise, this small printing tools include the basic contact information. Given its small size, be sure that once handed, the person will be able to carry it anywhere.

Yes, Printing Media is still on trend

As we have explained above, the world has become more digitalized in these years. More and more people are turning their heads to the social media and webpages, and just leave behind the real world. But if you want your business to succeed, you need to realize that there is more than the internet. People love to use it. But sometimes, when using printing media, they can feel a deeper connection with the brand, since they have something physical to remember it. There are many types of printing media you can use, like brochures, flyers or banners. All can work for your business. And if driven well, you can build a solid marketing campaign that will be able to put you ahead of the competition. Use them wisely.

Screen Printing vs Digital Printing: Which one to choose?

Screen Printing vs Digital Printing Which one to choose

Screen Printing vs Digital Printing: Which one to choose?

In the world of t-shirt printing Chicago, there are two clear ways of methods of printing: digital and screen printing. Both methods have different finishes, and your election must depend on what you are looking to achieve with your t-shirt. Since digital printing has been around for a long time, and digital printing only for barely 15 years, some people argue which one is better. So, knowing what are the advantages and differences among these two types of printing service, will help you answer this question: Screen Printing vs Digital Printing: which one to choose?

Screen printing?

This method of printing has been around for many years. This process includes the use of a stencil. Likewise, it uses layers of ink that are applied one at a time to the printing surface. If you want to add a new color, you need to use a different screen each time.

Digital printing?

It can also be known as Direct-to-Garment or DTG, to abbreviate. This process has just begun 15 years ago, and, as its name says it, it involves the use of complex computing. Since everything has evolved, so does the printing marketing. So, the steps to take digital printing is through a computer that analyzes the image. After that, it is converted into a format that can be printed directly onto the surface required, a t-shirt in this case.

What are the differences?

Color vibrancy

When it comes to the vibrancy of the color, regarding saturation and brightness, screen printing comes first. With this latter, your design will really stand out in the shirt, while in the digital one, it will have a slightly duller appearance.

Furthermore, screen printing uses Plastisol ink, which has a wide range of colors, and digital printing uses water-based inks, that lack of opaqueness and vibrancy of the first ones. However, digital printing can also prove a bright under base, if that is what you are looking.

Screen Printing vs Digital Printing Which one to choose color vibrancy

Color blending

With a right color blending, you can create smooth gradients and a wide range of colors. For this effect, digital printing is perfect, since that is what garment printers were made to do. A digital printing uses a printing machine that works similar to an inkject printer, but for t-shirts and other garments. So, if you want smoother transitions and subtle elements like smoke that fade into your t-shirt, you can use digital printing, which is more reliable than screen printing.

Details on the t-shirt

Screen Printing vs Digital Printing Which one to choose details

Talking about details that include fine lines, small type, textures and so on, the digital printing method works best for them. Since any kind of printing over a t-shirt requires halftones (tiny dots), the more you see it, the more it can affect the overall look.

With screen printing, halftones are output from a RIP program (raster image processor used in a printing system that produces a raster image) at something close to 30 LPI to 65 LPI (lines per inch). And, the lower the LPI, the bigger the dot, which can be troublesome for the whole design as well. Meanwhile, digital printing halftones can print up to 1200 LPI, which gets a better result regarding small details.

Durability of the t-shirt

This is a point that concerns anybody who wants to print t-shirts for their business. How much will the print last? Well, regarding this point, screen printing can perfectly hold for a long period of time. Of course, that is if done and applied correctly. On the other hand, while the digital printing service started as a not that durable process, since after 10 washes, the colors would start fading, now, it has evolved long past it. With the new technologies, the quality of the printer, the inks used, the under base, and other factors, it can hold well into the t-shirt. It will all depend on how you wash it, and if you follow the indications of washing.

Comfort and feel

Besides the look and durability of the t-shirt, what people also look is to feel comfortable in the piece of garment they are wearing. So, based on how comfy the t-shirt it is, there are some things to differentiate among screen printing vs digital printing.

First, let’s take a look at these aspects. When the ink clogs up the fibers, this will make the t-shirt have less breathability. This fact can affect the person, depending on what activity they do, as it can create what we called sweat patch”.

Screen Printing vs Digital Printing Which one to choose comfort and feel

Furthermore, if the ink is applied too thick on the shirt, it can weigh down the front of it, which can cause some discomfort for some people. And last, the comfort of a t-shirt is also based on how rough it can feel on the skin. In overall, the feeling of comfort can be granted through the use of digital printing, since this technique uses a water-based ink that feels better.

On the other hand, screen printing technique uses Plastisol, which typically tend to lay heavy on the shirt. Then, the most comfortable one is digital printing. Though, you can also create a kind of softer effect with screen printing by reducing the amount of ink in the surface area. But this latter gives the t-shirt a “distress effect”, which you have to decide whether you want it or not on your custom-made t-shirts Chicago.

Special effects

One thing some people look when they go to a t-shirt print shop in Chicago is for the special effects for their t-shirt. They want it to stand out among the rest, and if possible, make it unique, as it is sometimes something distinctive for the business. So, what do special effects are exactly?

Well, they consist on adding extra dimensions to a print. Between the special effects you can add, the most popular ones are: water-based (a very lightweight and soft print), discharge (it chemically removes the dye from the pigment of the fabric), fluorescent (usage of bright neon colors), metallic (a shiny look like gold, silver or cooper), glitter (a sparkly look with clear gel), suede (a soft and fuzzy texture to the surface), among others. So, since screen printing has been out in the market for more years, it results easier and better-looking for you to use any kind of effect with this technique. While digital printing can accomplish some of them, there is a wider variety with the screen printing technique.

Price comparison

When choosing one or another, one factor that companies always look for is the price comparison. Which one works best for your company’s budget? That will depend on the quantity of prints you need.

For example, you have hired a printing services Chicago, and now they want you to decide which printing method to use. So, if what you are looking for is a small number of copies, then, digital printing can be your best option. The matter with screen printing is that it needs to be calibrated when it is been setting up, and that has an origination fee. With a small number, it will not work good for you. 

Screen Printing vs Digital Printing Which one to choose price comparison

On the other hand, it will cost cheaper if you need more prints. Take in mind that with digital printing, you won’t pay for the origination fee. Furthermore, another factor to know which one to decide, is on the number of colors you will use. Black and white colors are cheaper with digital printing. In fact, whether it is one or one hundred colors, digital printing is the more affordable. Meanwhile, with screen printing, additional colors will have a cost.

Versatility

This point refers to the ability to print on a variety of textiles. So, a wider versatility means that you can print on a variety of garment styles, print locations and placements. In this regard, with screen printing, you will be able to print on a variety of surfaces, and in all, it will look great. Meanwhile, with digital printing, the technology has reached a point where you can also print of many fabrics, but the use of cotton is still the most recommended. Sometimes digital printing has blending troubles in some kinds of fabrics, and does not do well on polyester. Depending on the kind of fabric you want for your t-shirt, you will need to choose digital or screen printing.

Have you decided?

Well, both methods have its pros and cons, but they work well. In case you decide for one or other, it will actually depend on what you are looking for your t-shirt. What the final look you want it to have is. No matter which one you choose, if you have picked the right one at the best t-shirt printing company in Chicago, you’ll get the best results for your business. After all, what you will always look is for custom printed shirts Chicago that enhance your brand and helps your marketing campaign.

Tips for Business Cards Design in 2021

5 Tips for Business Cards Design in 2021

Tips for Business Cards Design in 2021

So, year 2020 was everything but normal. Many people suffer from job loss or found it difficult to establish new clients and attracting new ones. But we always need to look at the bright side of any situation. If there is something that last year taught us is that we need to constantly adapt and evolve our business. This is if we don’t want to sink in such a competitive business world. With that in mind, business cards have become very important for any person who runs a business. For example, you with an appropriate and well-made business card can give people the sense of trust and professionalism they are looking. That is why it is key to have your business cards with the lasts trends that this new year brings. Here we present you tips for business cards design in 2021.

1. Do not underestimate the use of white

One thing that many people have in their minds is that the more colors their business cards have, the better it is to catch someone’s attention. Though it may be a big first impression (sometimes), it can also let the user get confused about where is the real message of the card.

So, in 2021, many businessmen are choosing the classic white in the background to emphasize the message and stand out from the usual cards with overused colorful backgrounds. It is also a great way to call people’s attention.

5 Tips for Business Cards Design in 2021 use of white

2. Try on the translucent business cards

Nowadays, a major trend for business cards is the ones that have a translucent background. The reason why many people are swapping in 2021 to use them is because it gives your card a futuristic sense: transparent cards feel like high-tech cards, almost as you are holding a key to a spaceship. Plus, it is not only the look of the card, but it is nice to the touch. As it comes in many shapes, you can also make them resistant to water and physical wear. So, it is not only about the look but the durability. These plastic cards can serve longer than any of their cardboard counterpart.

3. Choose the painted edges

5 Tips for Business Cards Design in 2021 painted edges

If you want to give a different look to your business card, you can actually choose to paint the edges of them. As you know, Chicago is such a competitive city with thousands of companies. So, in order to grab their attention, your presentation business card need to be truly memorable. You can achieve that through a card with painted edges. It will add a 3D effect.

Then, our Business Card experts in Chicago advice you to opt for contrasting colors since bright edges look better with dark backgrounds. Furthermore, you can consider making the edges a little thicker than the rest of the card, it will have a better visual impact.

4. Recycled cardboard

With all the new changes in the world, we have not only started to take care more about our health, but also the health of our planet Earth. Given that situation, there are many companies that have chosen to become eco-friendly, and they want to show that image to their clients and partners. For that, in 2021, our Business Card Chicago offers you business cards made of recycled cardboard. You will make a change into the world. We recommend you to avoid using bright colors since the beautiful cardboard texture works better with natural shades. Likewise, you can use soft and refined hues for text and try to use special effects like gloss or embossing.

5. The revolutionary QR code

Yes, the digital world is growing every day. And with that, we do not need to wonder that now there are new ways that exists to link the physical and digital world. For that, we have the QR code. We know that through a business card, you can make your business known and create an interest in the user for it.

An interest strong enough to make them go to their laptops and look for your business on the internet. However, wouldn’t it be better to do that straight from their phones only with the help of a business card? Absolutely. QR codes can achieve that. With them, potential clients can access your website easily and know more about what your business has to offer.

5 Tips for Business Cards Design in 2021 qr code

For that, we advise you to not only use traditional back and white square. QR codes comes in many forms and colors. Likewise, you need to create a design that goes with this code and a short call to action in the business card. Believe that it will create a change in the way you bring traffic to your website.

6. Colorful gradients against dark backgrounds

One of the most prominent business cards trends this 2021 is that many designers have chosen for dark-colored cards with really colorful gradients. This flashy look can give your card a dazzling look and immediately attract everyone eyes. Just imagine that once you handed it to someone, the contrast of colors will make them look at your business cards twice. Furthermore, it will not only catch their eyes, but get stuck in their heads for a little while. Try not to rigid shapes or clear borders with the gradients. It is better to use ebb and flow shapes to create an atmosphere that will feel like light waves.

7. A minimalism style

Tips for Business Cards Design in 2021 minimalism style

Nowadays, people prefer a minimalism style. The quote “less is more” has come to stay, and it is making its presence in many businesses. Sometimes when you choose a business card that has many bright colors, some people can get loss at the message. We are not saying that they do not work. Bright colors can help get your audience eyes.

But there might be another type of audience that will prefer less. You can begin by leaving enough blank space around text and graphics. Trying to use as few elements as you can, will also be a great idea. Of course, this will depend on the people’s and your preference. 

So, if you decide for this new look, it needs to be based according to your public target. A minimalist business card will help you give the idea of cleanliness. Plus, this type of style is always timeless.

8. BIG text

One popular trend to business card designs this year is the kind of designs that choose to place large text front-and-center. This means that the design is, in fact, the text. With big words, you have the chance to catch people’s eyes immediately. There is no need for an intricate design. What you will be doing is to include a text stretched across the entire card. It seems like such a simple thing to do, yet it is a powerful one. Sometimes, the more the business cards have, the tiring they get to look. Plus, this election can be good for your budget. This type of cheap business cards and flyers are good and affordable. But do not mistake them for being cheap. It is still catchy and innovative.

9. Clever, complex and cute cutouts

clever, complex and cuto cutouts for business cards

On the other hand, since we have talked about simplicity, there is also some charm on complex designs. Many business cards have the same shape as always: rectangular and plain. Yes, they are practical. But if you are looking for something more edgy and eye-catching, you can use abstract and iconic cutouts.

Likewise, you can also design some of them with snipped-away segments, so the business card Chicago is easier to grasp or to string onto a keychain or lanyard. There are so many options for this type of cards, that you can ask our professional designers in business card printing in Chicago to help you choose.

So, have you made a choice?

Choosing the best business card design for you needs to be done with no pressure. You need to decide which one you want for you, since it can be the letter of presentation of your company. So, choose wisely. But if you have already decided, what you need to do now is picking the best online business card printing services. You have something in mind, you want to make it come to reality. Only with a high-quality printing service in Chicago, you will achieve that. Then, as we said before, pick wisely and look for the best.

How to run a successful Summer Campaign

How to run a successful Summer Campaign

How to run a successful Summer Campaign

With the arrival of summer, you might need to start thinking about how you can create an interesting and successful summer campaign that can boost your sales. During summer, campaigns need to be more fun and creative since many people are free and focusing on new things to invest in. So, you need to prepare your marketing campaign for that. Here is how to run a successful Summer Campaign.

Use season phrases and colors

As this season is here, you need to shape your marketing campaign into a summer one. That means that you should start considering using phrases that represents and evokes this season. By doing this, people can link your product or service to this season, and can attract their attention.

Furthermore, you also need to use colors associated with the season. Colors have proven to be a powerful tool to attract people’s attention to some advertisement. For example, there are more chances that people will pay attention to your banner if you use colors and phrases that remind them of summer. So, always make sure that the Banner printing Chicago you hire will take that into consideration.

How to run a successful Summer Campaign season phrases and colors

Create a timeframe

When you launch a marketing campaign, one thing you should look is the time when it can pick up more interest from people. If launch too early, you run the risk of having a campaign that no one cares. Or, on the contrary, if it is too late, people might have already lost interest in any summer-related. So, be sure when to launch it, and how long it will take. Create certain deadlines to your campaign, but at the same time, be flexible to let you adapt into unexpected situations.

Bring in exclusive summer offers

How to run a successful Summer Campaign exclusive summer offers

Since Chicago is such a cosmopolitan city, there might be many companies that might try to attract people to consume their product. One option to call people’s attention is through exclusive summer offers. You can begin offering coupons and deals to people.

But when creating this offers, make them summer-centered. That means, give them something they can use and enjoy during summer. Sometimes, when people feel like they will be saving money, they might invest in your product as well.

Plan seasonal campaigns around sports

Summer can bring the sporty person inside someone. Since it is a time when many people have free time and wants to go outside to enjoy the season being under the sun, sports are a great way to do so. Through sports, you can bring people together. Then, if you plan your marketing campaign focused on sports, it may attract people’s eyes.

Let’s say that you have talked to the Banner Printing Company in Chicago and plan a banner design that focus on your product but being related to a popular sport, like soccer. It can definitely become an advantage for your company. So, think about that.

Decide which channels or instruments you will use

This involves since Instagram, Facebook, Pinterest, to banners, brochures, t-shirts and similar. There are many media that you can choose to advertise your product or service.

And with the budget you have, you need to think about which ones to focus on. It is better to focus on a few ones, that trying to do everything and failing in the process.

So, always think about your audience and your public target. When you do a market research, you will know which one to choose.

How to run a successful Summer Campaign which channels or instruments

Choose your audience

This tip goes link with the previous one. You will be able to choose the right channels or instruments, if you know who your public target is. The kind of strategy and instruments like brochures, flyers or banners will change depend on the people you want to consume your product or service. Furthermore, depending on the type of selling you choose, it can be B2B (business to business) or B2C (business to consumer), the online platforms will also change.

For example, LinkedIn will help you more with a B2B sell, while Facebook works better with a B2C strategy. Also, you need to check and make research of your potential consumers, to see if it will be better to reach them onto any kind of social media, like Instagram, Pinterest or similar.

Establish certain goals and benchmarks

How to run a successful Summer Campaign establish goals

This point applies to any aspect of your marketing campaign. For example, if you want to hire a Business Card Printing in Chicago, you need to be sure about what to include. And this will depend on which goal you have established, what do you want to achieve with your business card.

It is the same for the whole summer campaign. As this is a type of campaign especially planned for the summer, it will last a maximum of three months.

So, you need to make your goals and milestones clear for you, your team and everyone involved in it (that includes the Printing Company you hire).

Only with that clear, you will know whether you are heading in the right direction, or if you are on schedule. Likewise, this can help you keep track on the campaign’ success. Then, you know if what you planned for this summer is working or needs to be changed.

So, Summertime? Make the best of it

Yes, summer is a great season to do many things. People are free and willing to spend their money on something that they find worth it. So, as the kind of potential clients increase, your marketing campaign needs to meet the standards of the season. You need to plan a well-designed summer campaign. And in this way, you will ensure many new clients for your business. It is a win-win situation.

Top 5 Printing Trends for Summer

Top 5 Printing Trends for Summer

Top 5 Printing Trends for Summer

With an increased revolution in the technology field in Chicago, there is no wonder that many industries have updated their numbers of trends. And the printing industry is not strange for that matter. Though there have been many trends that are here over the past few years, there are some others that have begun to popularize nowadays. So, the Printing Services in Chicago have become more careful to reach the customer’s expectation and keep their satisfaction level high. Then, here are the top 5 printing trends for summer that you should not overlook.

A high level of security

Security has always been an important part for all of us to feel safe. So, when it comes to technology, it is obvious that cybersecurity is important for these companies. And even more for the printing industry. This happens because when you send something to print, you are displaying a certain amount of information regarding your company and services.

Then, the least you want to expect is that the printing service you have hired puts an emphasis on the need for security. Therefore, many printing services in Chicago have begun to installing new software to make sure that no information will be disclosure. And the service will be as secure as possible.

Top 5 Printing Trends for Summer high level of security

A more personalized service

While the printing service is per se a personal service, these days people are looking for a more personalized service and products. There are many companies that seek to have a personalized approach to their product. So, if you want to be sure that your printing service will be chosen, you need to offer a better service in design and layout. Furthermore, you need to make sure you are developing a good customer relationship that will bring you a long-term loyalty.

A higher digitization

Top 5 Printing Trends for Summer higher digitization

It is important for any company to have all the information stored and saved. And this has become increasingly prominent for the printing industry as well. Yes, many people store their information. But it is much better to digitize it, since it is safer.

A company that has everything organized and stored seems more trustworthy than a company that doesn’t seem to know where things are. Printing companies need to realize this fact. That this is what customers expect them to have, in order to trust them their information and printing jobs.

Minimalism in Design

An important thing when you print something, whether it is a business card, a flyer or a brochure, the whole point of it is to catch people’s eyes towards your product or service. So, for many years, designers have chosen really complex designs full of information everywhere. However, one trend that this summer has brought is the preference for minimalistic designs. Now a much better approach for designs is to focus on one thing and not overwhelm the client with loads of information. It is better to focus on clean, crisp images that are elegant as well.

Printing On-The-Go

This might seem like an innovative way for a printing company to offer its service. So, the printing-on-the-go trend is a process that allows customers to order prints from their smartphones. People are looking for immediate services. What they want is someone to fulfill their needs right now. Sometimes the less contact they have with a company, the better it is.

Then, while there can be less face-to-face customer experience we are familiarized, you can improve their customer satisfaction. Printing companies need to invest more into this matter, so the customers that seeks for immediate results, will be happy too.

Top 5 Printing Trends for Summer printing on-the-go