5 Tips To Organizing A Successful Opening Day
Let’s picture this image. You are in Chicago, and you have already established everything to begin with your new business. Now, the next step is to focus on having a successful opening day. This event is very important because the way it results will set the tone for your business’s future success. To achieve it, you need to have a well-planned strategy. So, here we give you 5 tips to organizing a successful opening day.
1. Advertise it as much as you can
One of the things you need to take into account is that for your opening day to be successful, you will need to have a crowd of people that will assist to the event. You need to advertise using every media you know.
For example, you can begin by hiring a Banner Printing Chicago. Their printing services are very useful even before your business grand day. With a proper banner and brochures, you can get the people to know that there will be an event they can assist, and draw their attention towards it.
2. Be ready for any mistakes with a plan B
Even when we want our event to come out as perfectly as we picture it in our thoughts, this won’t happen. Whether we want it or not, something will always fail. The difference strikes in the part that you need to always be ready for these situations and come up with a plan B. It is not a matter of being pessimistic, saying that something will fail, but being rather pragmatic and instead of crying for that mistake, giving it a perfect solution and start again.
3. Be ready to give business cards and coupon
The fact that you need to hire a Business Card Printing Chicago or just a Printing Services should not come as a surprise. First of all, once the people have arrived to your opening service, you need to give them something, like business cards, to make them remember about you and your company. You need to do it for them not to forget where they were a couple of days after.
Furthermore, once your opening day is over, you also want this people to return a second time. The strategy to achieve this is through a coupon. It serves as an incentive to inspire your customers to visit you again. Both are useful ways to drag people again into your business.
4. Be sure to have an effective staff
Something that always makes people return to one place is because the customers’ attention was on point. If they feel they are being treated with courtesy and kindness, they will definitely return to ask for the products or services you offered on your opening day. This is shown through this first day of attention. Most customers will know how you treat them through this first day. It will set the tone for your business. So, always make sure your staff is well-trained and will give a great first impression to any person in the event.
5. Collect contact information
An important thing to remember is that on the opening day, you need to start thinking in creating a long-term relationship with every person that assist to your opening day. The fact is that long-term and loyal customers is what most times sustains the business. For that, you need to build this relationship. How so? Well, in the opening day you can ask through cards or brochures for certain information like their names and emails.
Once you have this basic information, and the event is done. You can keep contacting them and offering your service any time you want. You will make them interested in what you offer, and they will remember you. Besides, you can create in your customer a sense of loyalty that will be beneficial to your business in the long run.