What types of brochure are the most popular?
One of the popular ways for advertising your company is through brochures. They are an effective and efficient way to reach your potential customers. In contrast to the flyer or the poster, brochures have a more personal approach with your clients because they can interact with them. Furthermore, brochures are a useful way to access to information about the products or services you offer. Then, it is not only the brochure by itself, but it is important to learn to choose the right structure for your brochure, the one that serves more for your marketing purpose. Brochures can come in any size, and there are many options available. So, what types of brochures are the most popular for your business?
A bi-fold brochure
This type of brochure is the one where a flat sheet fold in two. It is one of the simplest yet more popular ones. You can choose this popular brochure if you want to tell a story, since you can introduce the main idea on the cover, then provide more specific details on the inside. So, it is a great option if you are introducing a new product into the market.
A tri-fold brochure
With this brochure, you divide the sheet of paper into three. As it is folded into more times, there is usually slightly less space for any kind of content. However, it is still a nice choice for your business. One of the advantages is that it is transportable size, so once you give it to a client, there is less chance for them to throw it after receiving it.
A gate fold brochure
Though not as popular as the previous ones mentioned, it is still an interesting option to convey a message. For this type of brochure, you divide the page into one large panel, and then make two smaller panels that are half the size of the larger panel. The name is because of the two smaller panels, that gives the impression of small gates. As it is a little more difficult type of brochure to do, it can make your brochures look more luxury. You can add a lot of catchy images with innovative text on the inside of the panel. So, it gives an effect of surprise once opened.
A Z fold brochure
This is another type of popular form of brochure. It is similar to the tri-fold brochure, due to its three panels. However, there is a difference in the final structure. The panels are folded in the shape of an accordion. One of the advantages of these brochures is that it seems divided into three different parts, and you can put the information you want in each of them, always with the element of surprise because of the way it is folded.
Therefore, brochures are a very popular way to advertise your business in Chicago or in any part of the world. Then, you need to make sure to hire a good Brochure printing in Chicago to design and print them in the correct way. There are many types of possibilities, and the one you choose will depend on what kind of information you want to convey and how it is your marketing campaign. A good Brochure printing Chicago will always help you decide what will work best for your business.