5 Tips for High Quality Postcard Printing

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Perhaps you haven’t considered all of the benefits there are to postcard marketing. It’s actually a successful way to traffic people towards your digital marketing efforts. High quality postcard printing is in and printing companies in Chicago and everywhere know it.

So, here are 5 Tips for High Quality Postcard Printing

1. The design should say “inviting”

If it looks too much like an advertisement, it will probably go straight to the garbage. If the postcard you create delivers a more personal feel like a greeting. Then, your audience will be much more likely to read what it says and visit your business online. They might even convert into a lead as a result.

2. Make a memorable URL

If the main purpose of your postcard is to lead potential customers and clients to your website or social media pages.If you make the URL memorable, they’ll be more likely to view it once they have time to get online. If they would prefer to access your website from their smartphone, make sure that your website is mobile responsive.

Another thing you can do is create a QR code for your postcard. Nowadays is really in!

3. Think about the message before the high quality postcard printing

It’s important that the message is straight to the point. A postcard will be useless if it’s filled with too much text.

Be thoughtful about the message you put on the postcard while making sure it represents your business in an efficient manner.

4. Make sure you have the right audience

Your business shouldn’t waste time or money sending postcards out to people who have never shown interest in your business. Make sure that you’ve collected information from the right demographic. Target people who are already loyal to your business as well as to individuals on the verge of becoming customers.

5. Hire a professional for your high quality postcard printing

Postcards are also a good way to update the information you have on file. They will definitely help your business grow. So, trust the right printing company to do this work!

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5 Business Card Design Tips for 2020

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Is your business card design working for your business? Does it create a professional image? Is your branding having an impact? Is it useful? One of the thrills when you first start a business is having a business card to hand to people and tell them about what you do. Be sure to know in which business card printing chicago you can trust. So, learn about the Business card design tips for 2020

A business card job is to provide useful information. Of course to lead to more contact in the future, and to leave a memorable impression your business. It is all for the main goal of building a future relationship with potential clients. There are more than just standart business cards.

 

So, here are more than just standard business cards:

1. Minimize Clutter

The most common mistake is to see the small space of these cards and to react by cramming as many small things as you can on its surface. Simplicity is key. You still need to use white space to draw attention to what’s important and add relief to the design. 

2. Branding Adds Value

Have in mind that you want people to look at this card and then your storefront, website, or advertisements and immediately remember your business. Consistent branding with a memorable design is a must!

3.Consider Using QR Codes is one of the business card design tips for 2020

Are you pushing a specific product at a trade show and you want to link people to the product page? For this, you can use a QR code to make that easy for people!

4. Always Consider the Paper Quality

It is not all about the graphics. The paper quality is also really important! Also, a heavier card of obvious quality will draw more attention to your business. So, trust our Chicago Business card printing.

5. Contact a Professional to choose the right business card design tips for 2020

If you can, hiring a professional logo designer is the best way to go. You will end up with an impressive business card. Also, Don’t underestimate the years of experience a professional can offer to your business!

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How to Measure Your Marketing Return on Investment

The Return on Marketing Investment measures how much revenue a marketing campaign is generating compared to the cost of running that campaign. Many digital marketing agencies in Chicago and everywhere know how to measure your marketing return on investment and so should you in order to keep your business growing.

First, what are some of the return on marketing investment challenges?

Measuring returns on a marketing investment is actually more complicated than most think for several reasons.

Numerous campaigns are one of the reasons. Most marketers today run a wide variety of campaigns simultaneously. This can make it difficult to pay attention to the performance of each individual campaign.

Also, marketing campaigns can lose control. It can be really difficult to monitor and measure the effects of marketing.

So, both marketing campaigns and the achievement of marketing goals can be really challenging.

Faced with these challenges, the most effective way to measure marketing return on investment is to combine and compare data sets from a variety of sources like Google Analytics, Google Adwords, your Marketing Automation Platform and CRM. All of this in order to identify data correlations and trends over time.

Don’t forget that you can also measure return on marketing investment in real-time. Once you have established benchmarks and targets, you’ll want to establish processes for monitoring this and other marketing KPIs.

Lastly, what are some of the best practices?

Well, you can drive more leads through the middle of the funnel. All of this by targeting new trial starts or new newsletter subscriptions. You can also target directly to the marketing goal that connects all others: new customers and new sources of revenue. Whether the marketing target is top of the funnel or bottom of the funnel, short-term or long-term, measuring marketing’s progress toward its goals against the time and money that has made easier that progress is just critical.

Learn more about how to track your return on marketing investment with the help of marketing services in Chicago an all around the world.

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4 Small Business Marketing Trends in 2020

With all of the digital marketing tactics that there are, which small business marketing strategy can you choose? There are many digital marketing agencies in Chicago and everywhere that provide the small business marketing trends that you’ll be looking for this 2020.

So, here are 4 Small Business Marketing Trends

Customer reviews will be more important than ever this year

Online reviews are becoming more crucial than ever! Customers trust reviews over ads or any other content small businesses create themselves. It’s absolutely essential to have your small business listed on sites in which you can leave reviews like Yelp and others that are relevant to your business.

The best way to get positive reviews is to provide the best service. It also helps to nudge your customers and remind them to leave reviews in person or via email or social media.

Traditional businesses are now learning how to leverage e-commerce

This is such a great idea for so many small businesses! In this way, you can expand your business without the need for more physical space.

If you don’t create your own product, you could sell your favorite products as an affiliate. Affiliate marketing is an option for many businesses. No matter what type of business you have, you can either sell your own products or find products on Amazon to sell to your customers.

Small businesses will use mobile marketing in several creative ways

You can use geo-targeting to provide targeted ads to customers who are close to your business. Create an app for your business. You can then send out promotions and the latest news to everyone who has the app! Leverage SMS or text message marketing to stay in touch with customers.

Also, accept mobile payments. Many customers appreciate the convenience of being able to pay via mobile.

Let’s not forget about social media for a small business

Rather than simply posting on your news feed, small businesses should share stories on Facebook and Instagram. Livestreaming on Facebook, Instagram and YouTube is a powerful tactic for more visibility and engagement.

The best strategy with social media is to check in frequently and provide the latest news so you are in contact with your customers. Every company that provides marketing services in Chicago and all around the world know this.

Don’t forget to like our Facebook page for more! Also, you can call us: (888) 315-2721

The Difference Between a Target Market and Target Audience

First, what is a target audience?

Well, refers to the specific group of consumers most likely to want your product or service. Meaning the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests and many other other factors. This is differente from the target market.

Depending upon what you sell, your target audience might be niche or broader. This is why it is important to define and segment your target audience in order to determine your own creative messaging.

But, why is knowing your target audience so important?

Digital marketing agencies in Chicago know that the target audience is vital. Everybody running a business should know this. This information will define every marketing plan and strategy you execute. Understanding your this allows you to build strong relationships with consumers. You can develop creative that speaks to specific personas, and develop brands that coincide with the interests and values of those most likely to purchase the product. Many consumers say they are more likely to do business with a brand that offers personalized interactions. This is why everyone is hiring marketing services in Chicago and all around the world.

So, what is the difference between Target Audience and Market?

Well, a target market is basically the set of consumers that a company plans to sell to or reach with their marketing activities. While, this is the group or segment that is being served advertising. This means that a target audience is a more specific subset than a target market.

An interesting fact is that testing a target market often occurs well before the release of a product. So, not knowing the target market is such a big mistake for any business.

And of course target audience can often be used interchangeably, as it is a specific subset of the largest market group. However, they aren’t the same! So, you really need to take this into consideration.

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Why Email Marketing is Still Relevant in 2020

With all of the digital marketing tactics that there are, you may be asking yourself what is the importance of email marketing in 2020. Some believe that email marketing is dead. Is there really any future in email marketing for businesses? Well… YES! Surely not only the digital marketing agencies in Chicago think so.

Email marketing is actually one of the most effective ways to reach and engage your target audience. In fact, the importance of email marketing is so great that we recommend most businesses start using it by 2020.

But what is really the Importance of Email Marketing nowadays?

Well, email is a big part of our lives as professionals, individuals and consumers. Everybody has an email account because everyone needs one! According to Radicati Group, more than half of the world’s population uses email and this number is expected to increase up to more.

So, this presents a great opportunity for businesses of all sizes to reach their target market. By adding email marketing, businesses can improve their reach and visibility. Email marketing also allows you to personalize your messaging.

And perhaps one of the greatest reasons why email marketing is so important is that your competitors are definitely using it.

If you’re still not entirely convinced, here are 3 reasons why you need email marketing:

1. Email marketing is cost-effective

Every company that provides marketing services will tell you that no matter what new strategies arise in the next few years in the digital marketing world, one thing will always remain the same: email marketing in 2020 is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience. It is also less time-intensive and it surely provides a high return on investment.

2. Email marketing makes it easy to personalize content

Email marketing makes it easy to personalize the messaging and content you deliver. Using data that you’ve collected from your subscribers and leads, you can work to provide more personalized and relevant content.

Segmentation is one effective tactic that you can use to increase the personalization of your messaging and content. This is the process of dividing your target audience list into different groups.

3. You can automate the email marketing process

There are many digital marketing processes that can’t be automated. However, email marketing lends well to automation. In fact, automating your emails helps improve the relevancy of your campaigns.

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How to Select the Right Material for Banner Printing

How to Select the Right Banner Material

How to Select the Right Banner Material

Vinyl banners are ideal for indoor use. They perform well in normal outdoor weather conditions as well. If your banners will be placed outdoors for long periods of time, vinyl is the best material to buy. Also, this material is the most durable and commonly used for outdoor display purposes. Vinyl and mesh banners can withstand harsh, windy, and rainy weather conditions. So, get banner printing in the best Printing Company in chicago.

The composition of mesh allows wind to pass through the banners without tearing. But, mesh banners do not work well in extreme cold conditions. Also, the material can become brittle. Indoor banners for trade shows or conferences shouldn’t be printed on mesh material because it’s easy to see through from short distances. Instead, use them for athletic fields, festivals, and grand openings.

Types of Banner Printing Materials:

Transparent, glossy, and matte: Ideal for windows. These materials have a strong adhesive to stay on your selected surface. Also, you can use full color printing. And transparent vinyl is not recommendable for light colors.

Micro-perforated: Apply to the outside of any window to advertise your product. Also applicable on retail storefronts, office buildings, and all vehicle types. Maintain complete visibility from the inside out.

Magnetic: Ideal for metallic receptive surfaces. Also, you can replace it quickly and easily. And no professional installation. Oftentimes, people print for refrigerator magnets and changeable outdoor signage. 

Pros and Cons of Vinyl Banner Printing

Pros:

  • Durable and customizable.
  • You can use utdoors, even in the rain.
  • Last up to 1 year outdoors without beginning to fade.
  • You can choose UV protection so that they last 3 to 5 years. This option isn’t available for fabric banners.
  • And Graphics can be printed in bright and vibrant colors.

Cons:

  • Can only be rolled for storage and not folded.
  • Creases cannot be ironed out.
  • They are often large, heavy, and difficult to store.
  • And Extremely large banners can be difficult to transport due to their heaviness.

Storage and Use 

First, extend the service life of a vinyl banner by properly maintaining and storing it. And lightweight banner material needs care. So, when you install a banner, you should not over-stretch it. Stretching vinyl banners will accelerate the fading process. So, to lessen the strain, fasten a banner using elastic cords.

Also, avoid surface contamination that could spoil the print. And gently clean a vinyl banner with a very soft cloth. Instead of using a wet cloth, use a slightly damp cloth. So, don’t use any kind of cleaning fluid. And simply use water to wipe off any dirt.

In addition, in case a banner is extremely dirty and you cannot clean it with only water, use mild cleaning solutions. So, avoid using cleaning fluids that contain ammonia or abrasive particles.

Lastly, store vinyl banners in a sealable container when not in use. Make sure to place them in a cool and dry area. So, trust a banner printing Chicago to help.

 

Custom Banner Printing For Every Project

Choose the right banner for every occasion. Knowing which banner to use can help you maximize the quality of your display. And keep design in mind when choosing an indoor or outdoor banner. So, Regardless of your choice, all banner types are customizable. Also,  you can order an indoor banner or outdoor banner.

So, if you need assistance in selecting a banner material, give us a call at 773-877-3311.
And we have experienced designers and project coordinators on staff ready to help you accomplish your project on time and on budget.

So, order now with Free Shipping. Also, Cheap, Fast & Reliable Banner printing in Chicago. And don’t forget to like our Facebook page for Cheap banner printing in Chicago!

How High-Quality Custom Banners Increase Business Exposure

How High-Quality Custom Banners Increase Business Exposure

Using Banners to Increase Business Exposure

Banners are an inexpensive way to advertise your business to local customers. Well-designed signage can enhance your business’ image, increase customer traffic, and drive sales. Banners can be placed inside or outside your store. So, to help promote products, events, and offers. Also, entice customers to purchase your products or services. And only by strategically placing your banners. So, Printing company in chicago is here for you. We offer high quality costum banners.

Using high quality costum banners to Increase Business Exposure

Vinyl printed banners can easily complement your existing storefront or entryway. Whether you are promoting a sale or event. Banners can make an influential impact. So, you can order an indoor banner or an outdoor banner.

 

Grommets in high quality costum banners

For finish options. Grommets are available to distribute the weight of banners. This prevents the banner from sagging. If you’re going to be hanging the banner on the side of a specified area. So, adding grommets will make the process easier.

Hems
Additionally, hemmed edges reinforce the sides of the vinyl banners to help keep the banner’s shape in tact.

Matte vs Gloss Finish
Vinyl is the most durable material available. Matte vinyl banner printing is mostly used for outdoor purposes. It is because they are optimal for reducing any glare. But, gloss vinyl has a smooth finish. This is suitable for vibrant graphics.

Custom-designed
Vinyl custom designed banners showcase your business’ brand.

Display Options
Whether you are looking to use your banners for traveling engagements or to advertise outside of your business. Also, there are many convenient and easy to use banner displays available.

X-frame of Grasshopper Banner Stand

They offer a sleek way to showcase your business’ information or offers.

Backdrop
If a special event is taking place at your business location. Then, backdrop banners are perfect. Also, include your business logo to boost your visibility. 

Retractable Banner Stand in high quality costum banners

Quickly set up and take down retractable banners at trade shows, expos, or seminars. So, stand up, pop up, roll up, and pull up banner stands are all interchangeable names for this product. And they are preassembled with a stand, banner, and case.

Classic Banner Stand as a one of the high quality costum banners
These types of stands come with round, square, or travel bases. Also, they can be used for a single or double sided banner display. And Banner Printing Chicago can make it happen.

Banners are Effective Promotional Tools

Create thoughtful messages that are appropriate for each season. Also, banner printing can be used to advertise seasonal sales, products, or services. So, get more exposure for your business by selecting an eye-catching banner design. And place them in strategic locations. So that you’ll get the most out of your investment. 

So, for exceptional banner design service from start to finish. Contact us for cheap banner printing in Chicago.

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