First, what is a target audience?
Well, refers to the specific group of consumers most likely to want your product or service. Meaning the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests and many other other factors. This is differente from the target market.
Depending upon what you sell, your target audience might be niche or broader. This is why it is important to define and segment your target audience in order to determine your own creative messaging.
But, why is knowing your target audience so important?
Digital marketing agencies in Chicago know that the target audience is vital. Everybody running a business should know this. This information will define every marketing plan and strategy you execute. Understanding your this allows you to build strong relationships with consumers. You can develop creative that speaks to specific personas, and develop brands that coincide with the interests and values of those most likely to purchase the product. Many consumers say they are more likely to do business with a brand that offers personalized interactions. This is why everyone is hiring marketing services in Chicago and all around the world.
So, what is the difference between Target Audience and Market?
Well, a target market is basically the set of consumers that a company plans to sell to or reach with their marketing activities. While, this is the group or segment that is being served advertising. This means that a target audience is a more specific subset than a target market.
An interesting fact is that testing a target market often occurs well before the release of a product. So, not knowing the target market is such a big mistake for any business.
And of course target audience can often be used interchangeably, as it is a specific subset of the largest market group. However, they aren’t the same! So, you really need to take this into consideration.
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