With all of the digital marketing tactics that there are, you may be asking yourself what is the importance of email marketing in 2020. Some believe that email marketing is dead. Is there really any future in email marketing for businesses? Well… YES! Surely not only the digital marketing agencies in Chicago think so.
Email marketing is actually one of the most effective ways to reach and engage your target audience. In fact, the importance of email marketing is so great that we recommend most businesses start using it by 2020.
But what is really the Importance of Email Marketing nowadays?
Well, email is a big part of our lives as professionals, individuals and consumers. Everybody has an email account because everyone needs one! According to Radicati Group, more than half of the world’s population uses email and this number is expected to increase up to more.
So, this presents a great opportunity for businesses of all sizes to reach their target market. By adding email marketing, businesses can improve their reach and visibility. Email marketing also allows you to personalize your messaging.
And perhaps one of the greatest reasons why email marketing is so important is that your competitors are definitely using it.
If you’re still not entirely convinced, here are 3 reasons why you need email marketing:
1. Email marketing is cost-effective
Every company that provides marketing services will tell you that no matter what new strategies arise in the next few years in the digital marketing world, one thing will always remain the same: email marketing in 2020 is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience. It is also less time-intensive and it surely provides a high return on investment.
2. Email marketing makes it easy to personalize content
Email marketing makes it easy to personalize the messaging and content you deliver. Using data that you’ve collected from your subscribers and leads, you can work to provide more personalized and relevant content.
Segmentation is one effective tactic that you can use to increase the personalization of your messaging and content. This is the process of dividing your target audience list into different groups.
3. You can automate the email marketing process
There are many digital marketing processes that can’t be automated. However, email marketing lends well to automation. In fact, automating your emails helps improve the relevancy of your campaigns.
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