With all of the digital marketing tactics that there are, which small business marketing strategy can you choose? There are many digital marketing agencies in Chicago and everywhere that provide the small business marketing trends that you’ll be looking for this 2020.
So, here are 4 Small Business Marketing Trends
Customer reviews will be more important than ever this year
Online reviews are becoming more crucial than ever! Customers trust reviews over ads or any other content small businesses create themselves. It’s absolutely essential to have your small business listed on sites in which you can leave reviews like Yelp and others that are relevant to your business.
The best way to get positive reviews is to provide the best service. It also helps to nudge your customers and remind them to leave reviews in person or via email or social media.
Traditional businesses are now learning how to leverage e-commerce
This is such a great idea for so many small businesses! In this way, you can expand your business without the need for more physical space.
If you don’t create your own product, you could sell your favorite products as an affiliate. Affiliate marketing is an option for many businesses. No matter what type of business you have, you can either sell your own products or find products on Amazon to sell to your customers.
Small businesses will use mobile marketing in several creative ways
You can use geo-targeting to provide targeted ads to customers who are close to your business. Create an app for your business. You can then send out promotions and the latest news to everyone who has the app! Leverage SMS or text message marketing to stay in touch with customers.
Also, accept mobile payments. Many customers appreciate the convenience of being able to pay via mobile.
Let’s not forget about social media for a small business
Rather than simply posting on your news feed, small businesses should share stories on Facebook and Instagram. Livestreaming on Facebook, Instagram and YouTube is a powerful tactic for more visibility and engagement.
The best strategy with social media is to check in frequently and provide the latest news so you are in contact with your customers. Every company that provides marketing services in Chicago and all around the world know this.
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