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4 Small Business Marketing Trends in 2020

February 25, 2020 by admin_boxmark

With all of the digital marketing tactics that there are, which small business marketing strategy can you choose? There are many digital marketing agencies in Chicago and everywhere that provide the small business marketing trends that you’ll be looking for this 2020.

So, here are 4 Small Business Marketing Trends

Customer reviews will be more important than ever this year

Online reviews are becoming more crucial than ever! Customers trust reviews over ads or any other content small businesses create themselves. It’s absolutely essential to have your small business listed on sites in which you can leave reviews like Yelp and others that are relevant to your business.

The best way to get positive reviews is to provide the best service. It also helps to nudge your customers and remind them to leave reviews in person or via email or social media.

Traditional businesses are now learning how to leverage e-commerce

This is such a great idea for so many small businesses! In this way, you can expand your business without the need for more physical space.

If you don’t create your own product, you could sell your favorite products as an affiliate. Affiliate marketing is an option for many businesses. No matter what type of business you have, you can either sell your own products or find products on Amazon to sell to your customers.

Small businesses will use mobile marketing in several creative ways

You can use geo-targeting to provide targeted ads to customers who are close to your business. Create an app for your business. You can then send out promotions and the latest news to everyone who has the app! Leverage SMS or text message marketing to stay in touch with customers.

Also, accept mobile payments. Many customers appreciate the convenience of being able to pay via mobile.

Let’s not forget about social media for a small business

Rather than simply posting on your news feed, small businesses should share stories on Facebook and Instagram. Livestreaming on Facebook, Instagram and YouTube is a powerful tactic for more visibility and engagement.

The best strategy with social media is to check in frequently and provide the latest news so you are in contact with your customers. Every company that provides marketing services in Chicago and all around the world know this.

Don’t forget to like our Facebook page for more! Also, you can call us: (888) 315-2721

Common Artwork File Mistakes & How to Avoid Them

January 14, 2020December 22, 2019 by admin_boxmark

preparing files for printing services in the USA

Printing an artwork requires attention to detail. Some prints are lost due to very simple errors. Here are some of the most common errors and how to avoid them. This is a guide to preparing files for printing services in the USA. Consider these specifications that will help you prepare advertisements, brochures, business cards, and other print media. They will help you create smooth, high-quality designs.

Misplaced cut marks

These are sets of short, thin lines placed at the four corners of artwork design.

When your printer receives the art, it is commonly printed on paper larger than the final desired size.

Using the crop marks as a guide, the paper is trimmed to its final size.

Incorrect bleed settings

An indentation means that the ink coverage reaches the edge of the paper.

The document size is not appropriate

An art file that is 8.5″ x 11″ and you want to print it out as 6″ x 9″ or 10″ x 14″ can be a headache. The file should be resized to a different size. It is a waste of time and effort. It is recommended that your art file be resized to match the size of the finished piece.

Colors in RGB instead of CMYK

One of the most important points to consider when preparing files for printing services in the USA are the colors. The colors you see on your computer monitor are RGB colors, a mixture of Red, Green, and Blue. However, commercial printers create color documents using the CMYK 4-color process method (layers of cyan, magenta, yellow, and black). Therefore, when you design a piece for printing in CMYK Set your file in CMYK color mode. If you don’t, the print will come out with colors you didn’t expect.

Poor image resolution

Images must be at least 300 dpi for adequate clarity. Do not use images from the web usually are low resolution.

Inadequate contrast between text and background

Look for a good contrast in your text with the background. Avoid using small or thin text. Look for white text against a colored background.

Do not allow wide margins

Don’t skimp on the size of the margins. Although extremely narrow margins will allow you to accommodate more content on a page, the design will not be attractive. Think about the aesthetics of the artwork.

Take care of spelling

Examine the file for spelling and grammatical errors before sending it to the printer.

Have others check the document before printing. Don’t take any chances, check it carefully when you think the design is print-ready layout.

What is UV printing

December 22, 2019December 22, 2019 by admin_boxmark

UV printing refers to a commercial printing process that uses ultraviolet curing technology.It is a type of High-Quality UV printing in the USA.

The UV printing process involves special inks that dry quickly when exposed to ultraviolet (UV) light.

This type of printing involves stamping directly onto the materials, digitally. The curing of the ink is done through LED technology that emits UV light. The aim is to print more efficiently and with high-quality finishes. It facilitates commercial printing.

The advantages of UV printing

The ink dries as soon as it comes off the press.
With the UV printing technology, it is possible to apply it on many types of materials: plastic, wood, metal, ceramic
Works well with synthetic paper and other moisture-resistant applications
UV-cure ink is less prone to scratching
Resists fading
The impression is sharper and more vibrant
It’s more eco-friendly.
No harmful substances evaporate into the surrounding air.
Below are several reasons why your business cards should be coated with UV varnish.

Improved design

A UV coating improves your design because it reflects light and makes your colors and patterns appear richer and deeper.

Business card protection and longevity

A UV coating cures the paper with a protective layer, preventing it from peeling, tearing, scratching and bending at the corners.

The UV coating prevents business cards from getting dirty with grease.

Branding and personal image

Applying a UV coating to your cards gives your brand a better image.

Why is it so profitable for business?

The High-Quality UV printing in available the USA is a revolution for many businesses. It creates a world of possibilities.

A printer with LED technology can ease the manufacture of a large number of products.

They can be made for cell phones, promotional items such as banners, industrial keyboards, polycarbonate and polyester covers, standard security signs and labels, among many others.

Why a Small Business Should Use Postcards

December 22, 2019December 22, 2019 by admin_boxmark

Small businesses use postcards because they are profitable. They are cheaper than sending letters. Businesses save on printing costs, address labels and time. You can get high-quality business postcards in the USA with our postcard flyers printing service.

Why are effective?

Postcards are good for marketing. They are cheap, flexible and highly effective. It is a more cheap marketing strategy.

What size is the most effective?

The largest size attracts the customer’s attention. Smaller postcards, 5.5 inches by 8.5 inches are cost-effective. You can make a marketing campaign with postcards. The ideal size of a postcard varies from company to company.

What is the purpose of a postcard?

A postcard is a printed card with space for a message, an address, a postage stamp. It is a photographic or illustrated image, without the need for an envelope. Postcards are affordable for any size of business or organization.

Do postcards work for marketing?

The use of postcards is effective for marketing strategies. Postcard marketing is a proven advertising technique. Any small business can put in place it. If the strategy is right, postcards are cheap, easy and effective. Make promotional postcards.

Benefits of postcards

High-quality marketing

Postcards offer high-quality marketing for a very low investment. Promotional postcards are affordable for any company.

Measurable Results

The effectiveness of a postcard campaign is easy to track.

Versatile Promotion Tool

Postcards can be used to introduce new products and services. They serve to announce a sale or special offer. Any marketing idea can be conveyed through a postcard.

Efficient

Postcards are not hidden inside an envelope. The recipient can clearly see your offer.

High impact

A postcard is a unique piece of cardboard. They are striking and creative.

Are quickly launched

Postcards are relatively simple. Easy to print. A postcard campaign can be launched in a matter of days or weeks.

If you are a small business in the and want a cheap and effective marketing strategy. Remember to use High-Quality Business Postcards in the USA, it will help you in your business. Visit our postcard flyers service page for further information.