Sticker Design 101
Stickers are a fun way to promote any kind of business. They are a fun way to start a marketing campaign as they can be placed in any part. For example, you can place them in any window car, laptop or any surface you can think of. A well-designed sticker can become an important part of your company. So, here we present you a Sticker Design 101 and how to do it.
Focus on the size and shape of the sticker design
When designing a custom sticker, you need to first consider the size and shape of the sticker. It matters whether your sticker is huge or small.
Your election will depend on how and where you want people to use it. For example, if you want vehicle stickers, these need to be small and with a catchy shape to catch your potential customer’s eye.
Different types of shape
In the world of stickers, there are many types of shapes for them. Why is it so important to think about the type of shape it will have? Well, because depending on the shape of the sticker, you will decide what information you are going to include in it. Almost any shape you can think of we can print into a sticker for you. That said, there are many types of stickers’ shape. For example, we have squares, circles, triangles, rectangles, custom shapes, and more.
Die Cut
This type of stickers is commonly called custom die-cut stickers. They come in a variety of forms according to the requirements of the client. It can have any shape you want, so it can be placed in any kind of surface. As it has a very manageable shape, it can be used successfully in any marketing campaign.
Depending on the shape you give to your sticker, it can easily and quickly attract your customer’s eye. This type of stickers is very aesthetically, and it has many possibilities according to the imagination of your design. This die cutting shape is recommendable when the logo, message or design of your sticker has a very appealing shape. It can definitely emphasize and increase the influence of the brand.
Kiss Cut
This type of sticker is also called half cut stickers. What differentiate this sticker from the die cut is that it also has an adhesive border that protects the shape of the cut. This is particularly useful when the design of your sticker has a subtle cut and shape because it can be folded more easily.
Thanks to its protective edge, it is recommendable to use it for large print runs, as this will stay intact. It is perfect to distribute it in events that involve many public and clients.
Design your sticker 101
Once you determine the size and shape of your sticker, you get to the part where you need to design it. The design needs to be bright and colorful to catch anyone’s attention. But, do not forget to use a text not so crowded. Just write in it the essential one. If your sticker is well-designed, but full of text in a small font, people might not pay attention to it.
For example, let’s return to the example of the vehicle stickers. Let’s focus on one type of these stickers, a custom oil sticker. These types of stickers can be place on your customer’s windshields. It will help them to remind when the next service is due and who they should call. That’s why the information and text place there need to be essential and not to crowded.
In a Custom Oil Change Sticker, you can include your company’s name, address and phone number. And that is what the sticker needs, no more for it can be confusing for your customer, and you can lose their attention, yet not to empty without the necessary information.
The sticker design 101 is actually a great way to advertise your brand and business. Think of implementing them for your company, and you will see how great of an investment it is. Use these stickers, and you’ll notice the difference.