How To Choose The Right Type Of Brochure?

Any business that wants to become more noticeable rely partly on the advertisement campaign they display on the brochures they hand to the people. This is because a brochure is one of the most common marketing tools used for any business to let their brand become more well-known. There exist many brochure types, and the shape and size will depend on many factors. So, it is important to know how to choose the right type of brochure for your business. Since it is one of the first things to introduce your business to any potential customer, you need to pick the right one.

Choose the right structure and shape

It is important for any marketing campaign to think in the shape of the brochure they want to deliver. There are many types of brochures based on how they are folded.

For example, in Brochure Printing in Chicago, we have bi-fold brochures or tri-fold brochures, just to mention a couple of ones. How to make the right choice? That depends on the information you want to print.

For example, in a bi-fold brochure, you can add more text as it has plenty of space. You can fill it with what you think works the best. In contrast, a tri-fold brochure allows you to put a lot of graphics. But you’ll need to compress the information and put only the essential words. It all depends on in what you want to showcase.

Choose the brochure that fits your marketing purposes

Another key factor when choosing the right type of brochure is the marketing purpose you and your business have. So, first, you’ll need to identify what it is that you are looking for your business, then plan and design your brochure. In our Brochure Printing Chicago, we always pay attention to your marketing purposes, before designing one. If you want a sales support brochure, our designers can make it for you. Or if you are looking for a POS (Point of Purchase) brochure, we also offer that.

You can trust in us to offer you creative and accessible brochures that go with what your business is looking for. Always keep in mind these to advice before designing the right brochure for your company. Remember that a well-designed brochure can serve as an introduction to your business for any potential customer.